Content Framing

Four diverse men holding white signs with the letters L I F E
Content framing is an important function of program and product development 

Are you sending the right messages to your Extension audiences? Every program we teach and every piece of content we design sends a message. As such, it's imperative we send the right message to the right audience.

The LIFE model for content framing stands for Learn, Interpret, Frame, and Engage and can help you:

1) identify the various audiences that might be attracted to or interested in your Extension programming;
2) interpret their needs;
3) frame content to send the right message; and
4) select the most appropriate delivery methods or engagement platforms to reach your audiences.

Check out our LIFE worksheet to get started!